Why Covert Coffee?

March 28, 2025

The Passion behind Covert Coffee

The Truth and Only the Truth:


I spent many years with the Intelligence Community and  felt betrayed by the lack of support I  received "post-mission."  I had started keeping a journal to help me control my anger and try to calm my dreams but the progress was slow.  A great friend looked at my journal and told me it would make for a great novel.


Well, that was a great idea... until I published my second book and had the door of my house rudely kicked in by Law Enforcement and all my computers and phones were confiscated and shipped off to Washington D.C.  They returned all the items (after 89 days), except for a blackberry phone, and "apologized" for the inconvenience.  That book (Life and Times of Biff Baxter: Restricted Access) became one of my best sellers coming in behind some diet book called "Hunger Games". wink wink


I continued writing and attending book signings whilst still getting harassed by different Federal Law Enforcement agencies. None of my writings are classified. But I do stick to the truth, and, as you have figured out, the truth hurts some peoples feelings. 


So it is with coffee.  Coffee has been harassed by health scares, misinformation, and straight up lies by so called leaders claiming to look after our best interest. 


The Truth is: Coffee is wonderful when handled with respect, care, and (corny moment) Love.  I have traveled the world and have enjoyed coffee with many different people in many different countries. I have enjoyed all the coffee fellowship and came to this amazing conclusion:  Earthlings are awesome.  People are friendly and caring. Politicians and Governments are evil.


Covert Coffee celebrates the best the world has to offer. Not just the brilliant taste of the coffee, but the memories of sharing a cup with fellow citizens of the world.


We will offer you the best coffee's of the world. And we won't let tariffs slow us down. We are here to provide you the best taste of the best coffee our worldwide family has to offer. Once in a while we will offer our Red Label Coffee that we call Covert Coffee Red Label. This will be a slow roasted selection of different coffees that will make the perfect breakfast blend for you to enjoy. 


A great man once told me: "Close the door, Willy, you're letting in the bugs."  I am sure he (my dad) would enjoy the coffee we are roasting. We are taking great care to bring you the best.  Enjoy!


Your Master Roaster, Will Bullard